Beauty Professionals are trusted with one of the most important aspects of every person’s life, self-esteem, and image.

The time has come for beauty professionals to innovate and reinvent the beauty journey for every individual and meet today’s consumers’ growing desire for highly specialized, unique, and elevated beauty experiences. LEAD | ROLFS Global Institute, powered by L’Oréal USA Professional Products Division, is designed to educate and provide the beauty professionals with the ultimate knowledge to succeed in today’s ever evolving and changing market resulting in financial success and personal fulfillment.

Our Mission

Education is the greatest equalizer

It’s time to acknowledge the level of impact beauty professionals have in our lives. Every year an individual consults with a beauty professional over 48% more than a physician. This is why advancing the accredited education of beauty professionals is our mission. Lead is shaping the future of beauty by developing the minds and expanding the intellect of beauty professionals who maintain and restore our self-expression and well-being.

Our Mission

Advocating respect for the profession

There are approximately 1.2 million hairdressers in the United States. For most, Cosmetology school represents their highest degree of education with many not possessing an associate or bachelor’s degree. There is a perception that being a beauty professional is a last resort for people who did not want to go to college to pursue a degree. Many parents do not view the métier as a valid profession. Moreover, the Covid-19 pandemic has highlighted the lack of business training and the ability for salon professionals to adapt to challenging economic times. There has never been a more perfect time to elevate the industry and the idea of what being a salon professional or salon owner could be.

Like doctors, beauty professionals examine clients, review their history, diagnose conditions, administer treatment, and counsel clients on their outer and inner self-care and well-being. Yet the significance of beauty professionals’ impact and the prestige of their profession has been undermined. At Lead, we are equipping our students with the knowledge to elevate their lives and to launch the modern beauty experience.